Leadership: Lead the marketing department, directing interns in the regular creation, posting, and sharing of content that illustrates what Beacon is and tells our story.

• Be able to provide clear direction and consistent support for team members and interns

• Lead weekly meetings to ensure department cohesion and adherence to standards

• Have weekly check-ins with the Co-Directors to stay involved with overall mission and strategy, and keep all departments working together smoothly.

• Attend bi-weekly full-team meetings that give all departments and staff a chance to get to know each other and see the big picture.

Presence: Ensure high visibility of our content and products, threaded into a cohesive and concise telling of the Beacon story.

• Create and circulate content regularly on social media channels and to our mailing list.

• Devise and help implement on-the-ground marketing campaigns to boost local participation and membership.

• Develop and execute marketing strategies, programs, and campaigns to connect with potential members, supporters, and partners.

• Bonus: Use SEO and analytic services to improve visibility and engagement

Collaboration: Work closely with the Head of Public Relations and the Community Liaisons to amplify the good work highlighted and facilitated on Beacon.

Communication: Develop and maintain effective communication channels both internally and externally, ensuring the organization's message is effectively conveyed.

Metrics and Analysis: Monitor and report on the impact of outreach efforts, using data to make informed decisions and improvements.

Team Development: Train and mentor Circulation Department staff, fostering a positive and productive work environment.